KPIs (Key Performance Indicators) are an essential part of any SEO strategy to boost the rankings. Even in 2020 more than 50% of traffic comes from search engines, which is why it is important to keep the website optimized.
Let’s have a look at the top SEO KPIs you should be tracking in 2020.
Organic Traffic/Sessions – Getting a lot of visitors may not matter much if conversions are not good with your website. Set up the goals and conversions to follow through the progress. There are a lot of ways to do that, one can use Google analytics for it.
Keyword Rankings – One of the most important KPIs is the Keyword rankings on the search engines. Make sure that all the effort goes to ranking the keywords higher on different search engines.
Bounce Rate – Bounce rate becomes extremely important for any website as the users aren’t liking the content. Make sure that the website is well designed, optimized, and compel users to stick to it and click on more links.
Bounce Pages – Keeping track of top bounce pages is an excellent idea as it would tell us about the behavior and content of the pages. It will be easier for us to fix those pages that are making people leave the website.
Links – Links from other sources are also an important factor in 2020 and we must follow it. Relevant links with unique and well-written content can boost the popularity of the particular website. Creating good content with links always pays off.
Sessions – Pages per session is an extremely important metric that will tell us about the behavior of the users towards our website. This performance indicator indicates the value/quality of the website and how users navigate through it.
Page Load Time – Page load time is one of the important SEO KPIs that is often ignored by many. Think of it as a user, if a website is taking too much time to open, you’re more likely to go back to search results and open another site.
Mobile Rankings – In this day and age, one must keep a focus on Mobile devices as most of the work is done through them. So, keep a track of the mobile rankings and work accordingly to manipulate it and rank higher.
Crawl Errors – Your website must be optimized to not encounter any crawl errors. Check for crawl errors on Google Search Console and Bing Webmaster periodically to avoid any problems with your website.
Meta Data – Metadata is the data that search engines use to validate the relevancy of the content present on a website. Use a good tool to analyze the metadata on your website and make sure you are following the industry norms.
So, these are the SEO KPIs 2020 that everyone needs to focus on. This year a lot has changed in the search engine field and we need to keep us on the updated to the latest improvements. Track these to make the website rank higher in search engines and generate more revenue for your company.