AEO · GEO · AI search · MDC, Panchkula

AI SEO Course in Panchkula: AEO & GEO Training

Customers now ask ChatGPT, Gemini and Perplexity which business to choose, and Google answers many searches with an AI Overview before the usual results. This AI SEO course in Panchkula teaches you how those answers are built and how to get a brand mentioned in them, taught by founder Sahil Dhingra, who does this for clients today.

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Sahil Dhingra, founder of Scroll The Web
Taught by Sahil DhingraFounder, Scroll The Web · SEO since 2014
ChatGPT searchGoogle AI OverviewsGeminiPerplexityClaude
Which dental clinic in Panchkula is good for braces?
AI answer

Several clinics in Panchkula offer orthodontic treatment. Example Dental Care is often mentioned for clear aligners and transparent pricing, and lists its orthodontist's qualifications on its website...

Sources
1example.com · Braces & aligners page
2Google Business Profile reviews
3Local health directory listing
An illustration with a made-up clinic. In class you learn why some businesses get named in answers like this and others don't.
SEO vs AEO vs GEO

Three names, one goal: be the answer

These terms get mixed up a lot. Here's the simple version you'll start the course with.

SEO

Search engine optimization

Ranking a website in Google's normal results so people click through to it.

Goal: rank on page one
AEO

Answer engine optimization

Structuring content so search engines and assistants can lift a direct answer from it, like featured snippets and AI Overviews.

Goal: be the quoted answer
GEO

Generative engine optimization

Making a brand visible, trusted and recommended inside AI tools like ChatGPT, Gemini, Perplexity and Claude.

Goal: be named in AI replies
Enquire now

Get the fee and next batch for the AI SEO course

Leave your details and we'll call or WhatsApp you. Already working in SEO? Mention it, and we'll tell you which parts you can skip.

The core idea

Five things AI tools look for before naming a brand

No one outside these companies knows the exact formulas, but the patterns are clear from hands-on work. The course is built around these five.

01Clear answersPages that answer real questions directly, in plain language.
02Trust signalsReal authors, credentials, reviews and E-E-A-T.
03Structured dataSchema that tells machines exactly what a business is.
04Mentions elsewhereBeing talked about on other trusted sites, not just your own.
05Crawlable contentPages AI crawlers can reach and read, guided by robots.txt and llms.txt.
Syllabus

What the AEO and GEO training covers

Laid out like the AI visibility audit we run for clients, because by the end you'll be able to run one yourself on a real website.

1
How AI search worksHow ChatGPT search, Gemini, Perplexity and Google AI Overviews find, choose and cite sources.
2
Measuring AI visibilityTesting which brands AI tools mention for a set of real customer questions, and tracking it over time.
3
Question researchFinding the questions people actually ask, from Search Console, People Also Ask and customer conversations.
4
Answer-first contentWriting and restructuring pages so a clear answer appears early and can be quoted accurately.
5
Schema and entitiesOrganization, LocalBusiness, Person, FAQ and Product schema, and building a consistent brand entity.
6
E-E-A-T and trustAuthor pages, credentials, reviews, case studies and the signals that make content believable.
7
Crawler access and llms.txtrobots.txt rules for AI crawlers, llms.txt files, and technical issues that hide content from AI.
8
Brand mentions and digital PRGetting talked about on directories, publications, forums and review sites that AI tools read.
9
Local AI visibilityGoogle Business Profile, reviews and local citations, so nearby customers hear your name from AI.
10
Capstone: AI visibility auditAudit a real business end to end and present your recommendations to Sahil.
Who should join

Who this AI search course is for

  • SEO executives and freelancersAdd the skill clients are starting to ask for, and stand out from SEO profiles that stop at rankings.
  • Digital marketersAlready know the basics? This works as an AI digital marketing course: how AI search changes content, PR and reporting.
  • Content writersLearn to write content that gets quoted, not just content that ranks.
  • Business ownersFind out what AI tools say about your business today, and how to improve it.
  • Agency owners and teamsBuild an AEO and GEO service on a method that's already used with real clients.

Why learn it now

Many SEO courses still don't cover this in any depth. People who understand AI search early will be the ones agencies and brands go looking for as more customers start their research inside AI tools.

Your trainer holds the HubSpot AEO Fundamentals certification and has made AI search optimization a core part of his client work for brands abroad, so you learn a working method, not theory.

New to SEO entirely? Start with our SEO training in Panchkula, which includes an AI search module, then come back for the deep dive.

After the course

Certificate, audit portfolio, and a route into our team

You leave with a complete AI visibility audit of a real business to show employers or clients, plus:

Professional AI SEO (AEO and GEO) training certificate

Every student who completes the course receives a professional AI SEO (AEO and GEO) training certificate from Scroll The Web, backed by the real project work you can show employers.

A bright chance to join Scroll The Web

Students who perform well have a bright chance of being hired by our agency with a good salary, working on real client projects. We'd rather hire people we've trained ourselves.

FAQs

AI SEO course in Panchkula: FAQs

What's the difference between AEO and GEO?

AEO focuses on getting your content used as a direct answer, like featured snippets and Google AI Overviews. GEO focuses on getting a brand mentioned and recommended inside AI assistants like ChatGPT, Gemini and Perplexity. They overlap, and this course covers both.

Is SEO dead because of AI?

No. AI tools still rely heavily on websites and search indexes to find information. Good SEO is the foundation, and AEO and GEO build on top of it.

Do I need to know SEO before joining?

Basic SEO knowledge helps. If you're completely new, you can start with our SEO training, which includes an introduction to AI search, or speak to us and we'll suggest the right order.

Can anyone guarantee a brand will appear in ChatGPT?

No, and be careful of anyone who promises it. AI answers change and no one controls them. What you can do is improve the signals AI tools rely on, and measure the results over time. That's what this course teaches.

Where are the classes held?

In person at our office in Mansa Devi Complex (MDC), Panchkula, easy to reach from Chandigarh, Mohali and Zirakpur. If you're searching for an AI SEO course near me in Tricity, this is it.

Will I get a certificate?

Yes. Every student who completes the course receives a professional AI SEO (AEO and GEO) training certificate from Scroll The Web.

What is the fee for the AI SEO course?

The fee depends on the batch. Call or WhatsApp 70153 92346 for the current fee and the next start date.

Learn the next chapter of SEO

Join the next AEO and GEO batch in Panchkula. See all our courses on the training page.

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