PPC Training in Panchkula
Learn to run Google Ads that bring leads, not just clicks
Pay-per-click advertising is how most businesses in Tricity buy their customers today. This hands-on Google Ads training in Panchkula teaches you to plan, build, track and improve campaigns the way an agency does, taught in person by Scroll The Web founder Sahil Dhingra.
The four parts of a search ad, and what each one teaches you
The example ad above is the kind of thing you'll build early in the course. Here's what's going on in each numbered part.
1The auction
Why this ad shows at all. Bids, Quality Score and ad rank decide who appears and how much each click costs.
2The landing page
Where the click goes. A mismatched page wastes budget, so you learn to judge and brief landing pages.
3The headline
Responsive search ads, keyword relevance and writing copy that gets the right people to click, and the wrong ones to skip.
4The assets
Sitelinks, calls, callouts and lead forms. Small extras that change how many enquiries a campaign produces.
The marketing skill businesses pay for fastest
SEO takes months to show results. Paid ads can bring a phone call the same afternoon. That's why so many businesses around Panchkula, Chandigarh and Mohali spend money on Google Ads every month, and why they need people who can stop that money being wasted.
Most people who run ads for a small business learned by clicking around in the account. The result is usually broad keywords, no conversion tracking and traffic sent to a homepage. If you can do better than that, you're immediately useful to an employer or a client.
This PPC course in Panchkula is taught by someone who runs paid campaigns on Google, Meta and LinkedIn for e-commerce, hospitality and local business clients. You learn from real campaign structures and real client briefs, not screenshots in a slide deck.
Who hires Google Ads people in Tricity
Six mistakes that waste ad budgets, and you'll learn to avoid every one
These show up again and again in small-business ad accounts. Spotting them quickly is what separates a PPC executive from someone who just knows the buttons.
Broad match with no negatives
The ad shows for searches that have nothing to do with the business, and every click costs money.
No conversion tracking
Without tracking calls, forms and WhatsApp clicks, nobody knows which keywords actually bring customers.
Sending clicks to the homepage
Visitors land somewhere generic, can't find what they searched for, and leave.
Wrong location settings
A Panchkula business showing ads to people who are only "interested in" the area, not actually in it.
Never reading search terms
The search terms report shows exactly what people typed. Ignoring it means paying for the same bad clicks forever.
Accepting every recommendation
Some automated suggestions help Google more than the advertiser. You learn which ones to accept and which to dismiss.
Get the fee and next batch for PPC training
Leave your details and we'll call you back. Prefer chat? WhatsApp us.
What the PPC course covers
Eight modules that follow the life of a real campaign, from the first conversation with a client to the monthly report. Each one ends with a task you complete on a real client brief.
Account setup and conversion tracking
Account structure, billing basics, and tracking calls, forms and WhatsApp clicks with Google Tag Manager and GA4.
- Set up tracking on a live site
Keyword research and match types
Keyword Planner, search intent, match types, negative keyword lists and campaign structure.
- Build a keyword plan for a client
Ad copy and assets
Responsive search ads, headline testing, sitelinks, callouts, call and lead form assets.
- Write a complete ad group
Landing pages and Quality Score
What makes a landing page convert, how Quality Score works, and how to brief developers and designers.
- Audit a landing page and suggest fixes
Bidding, budgets and location targeting
Manual and smart bidding, budget pacing, ad schedules and getting location settings right for local businesses.
- Plan a monthly budget split
Performance Max, Display and YouTube
When to use each campaign type, feeding them good assets, and keeping automation under control.
- Plan a Performance Max campaign
Meta Ads essentials
Facebook and Instagram lead campaigns, audiences and retargeting, so you can handle the second platform most clients ask about.
- Build a Meta lead campaign plan
Optimisation, reporting and certification
Reading search terms, cutting waste, A/B tests, client reports, and preparing for the free Google Ads certifications on Google Skillshop.
- Present an optimisation report
Your certificate, and a possible seat in our team
Professional PPC and Google Ads training certificate
Every student who completes the course receives a professional PPC and Google Ads training certificate from Scroll The Web, backed by the real project work you can show employers.
A bright chance to join Scroll The Web
Students who perform well have a bright chance of being hired by our agency with a good salary, working on real client projects. We'd rather hire people we've trained ourselves.
College student? Take PPC as your industrial training track
B.Tech, BCA, BBA and MBA students can choose Google Ads as their training track. Classes run at our office in Mansa Devi Complex (MDC), Panchkula, easy to reach from Chandigarh, Mohali and Zirakpur. See every course on our training page, or compare with the full digital marketing course in Panchkula.
PPC training in Panchkula: your questions answered
Do I need to spend my own money on ads to learn?
No. You learn on real campaign structures and client briefs in class, and use free tools like Google Keyword Planner to plan campaigns. You don't need to fund your own ads to complete the course.
Is PPC a better career than SEO?
Neither is better, they suit different people. PPC suits people who like numbers, testing and quick feedback. SEO suits people who enjoy content and longer projects. Many marketers learn both, which is what our digital marketing course covers.
Does the course cover Meta Ads as well as Google Ads?
Yes. Google Ads is the main focus, with a full module on Facebook and Instagram ads because most clients ask for both.
Will this help me pass the Google Ads certification?
The final module covers preparation for Google's free Google Ads certifications on Skillshop. Those are issued by Google. You'll also receive our own professional training certificate when you complete the course.
Can business owners join to run their own ads?
Yes. Many business owners want to understand their own Google Ads account, whether they run it themselves or want to check an agency's work.
Who teaches the PPC classes?
Sahil Dhingra, founder of Scroll The Web, teaches personally. Classes are not handed to junior staff.
What is the fee for the Google Ads course?
The fee depends on the batch you choose. Call or WhatsApp 70153 92346 for the current fee and the next start date.
Ready to learn Google Ads properly?
Call or message to reserve your seat in the next PPC batch in Panchkula, and ask anything you want about the course first.